• Independent multi-sector recruitment specialist

Digital Marketing Manager

Digital Marketing Manager

I am currently recruiting for a Digital Marketing Manager for my Telford based client.

Salary £35k – £40k depending on experience

8.30am – 5pm Monday to Friday

Annual bonus

25 days + bank holidays

Pension

Private health insurance

Death in service

Hybrid working

Responsibilities

  • Develop and improve the digital marketing systems to end-users
  • Generate and implement concepts for online marketing activities, run experiments, build processes and implement tools to optimise the lead generation and paid advertising
  • Utilise different SEM campaign types in a co-ordinated and cost-effective manner
  • Co-operate with marketing support functions across other business areas, to further improve local activities and exchange best practice
  • Monitor KPIs and report the results internally
  • Monitor new developments and competitors in our markets

Skills and experience

  • An experienced Digital Marketing Manager who has a proven record of growing overall business, not just digital revenue, within a similar B2C business
  • Degree in Marketing, Management, eCommerce, Business, or similar
  • Experience in lead management: generation, nurturing and conversion, e.g. with Salesforce
  • Experience with search advertising campaigns, landing page optimisation and social media marketing
  • A track record of success in SEO and experience with content marketing
  • Ownership of AB testing and other CRO tasks. Previous use of VWO is a plus
  • Strong capability for tracking and analysing, e.g. using Google Analytics
  • Strong understanding of current online marketing concepts, strategy and best practice
  • Ability to create new & sustainable operating models to shape future business
  • Ability to tackle the demands of ever-evolving technological implements with ease
  • Strong team player committed to put the team first
  • Flexible approach to work and working hours

We will carefully consider your application and advise you if we’re able to progress with your application within 3 working days. If you do not hear from us within this time, your details won’t be retained. If you’re not successful on this occasion please continue to apply to future roles we advertise.

Major Recruitment are an employment agency working on behalf of our client. Should you be seeking a new permanent position, temporary assignment or contract you will find our staff professional and courteous and our interview process straight forward. We are located in thriving Telford, and we focus on jobs in Shropshire, Staffordshire, North Wales and Wolverhampton. Major Recruitment specialise in industrial, commercial, driving and technical recruitment.