Job Title: Senior National Account Manager / National Account Manager – FMCG
Salary: £45,000.00 to £55,000.00 + commission
Location: Home based with regular travel to key customers
Reporting to: Managing Director / Board
The Business
A fast-growing FMCG business operating within the vegan and plant-based sector, offering a full sales, marketing and distribution service across owned brands and exclusive UK distribution partnerships. The business operates across multiple high-growth categories including health, confectionery, drinks, supplements and gifting, supplying major UK retailers and online platforms.
This is a senior, commercially focused role with real autonomy and board-level exposure.
The Role
We are seeking an experienced and commercially driven Senior National Account Manager / National Account Manager to take full ownership of key national retail accounts while also driving new business growth. This role combines strategic account management, commercial negotiation, P&L ownership and involvement in new product development.
Key Responsibilities
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Full ownership and development of major national retail accounts across grocery, specialist retail and online channels
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Build and execute strategic account plans to deliver agreed sales targets, margin and long-term growth
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Proactively identify and secure new national accounts and distribution opportunities
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Lead commercial negotiations including pricing, promotions, JBPs and contractual terms, with profitability at the forefront
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Full responsibility for customer-level P&Ls, delivering signed-off sales budgets and margin targets
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Monitor and analyse sales performance, market trends and competitor activity to identify risks and opportunities
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Deliver clear monthly reporting to the board including performance updates, forecasts and market insight
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Play a key role in annual sales budgeting and promotional planning, securing board sign-off
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Conduct gap analysis across existing accounts to unlock incremental growth
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Contribute to NPD discussions, product ranging and launch strategies
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Work closely with internal teams to ensure smooth execution and high levels of customer satisfaction
About You
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Proven experience as a National Account Manager or Senior National Account Manager within FMCG
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Track record managing major UK retail accounts
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Strong commercial capability with hands-on ownership of customer profitability and P&Ls
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Confident negotiator with experience balancing growth and margin
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Comfortable operating at board level and presenting commercial plans
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Highly organised, analytical and commercially minded
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Self-motivated and effective in a largely remote working environment
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Confident using CRM systems and Microsoft tools, with openness to AI-driven productivity (eg Microsoft Copilot)
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Willing to travel to customers as required
What’s on Offer
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Salary of £45,000.00 to £55,000.00 plus commission
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Largely home-based role with flexibility and autonomy
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High-impact role with genuine influence on commercial strategy
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Exposure to high-growth FMCG and plant-based categories
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Supportive, collaborative and entrepreneurial culture
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Strong scope for long-term development as the business grows
