Sales Lead Generator

Role Type: Permanent

Location: Sunderland, Tyne and Wear,

Salary From: £25000

Salary To: £35000

Contact Name: Michael Coulthard

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Sales Lead Generator – B2B Energy Sales

Sunderland | Office-Based | Full-Time

We’re recruiting on behalf of a top-tier B2B energy consultancy based in Sunderland that sits firmly within the top 1% of employers in the sector. Due to continued growth, they’re looking to add high-quality Sales Lead Generators to their sales team.

This is an outbound, telephone-based role where you’ll generate and qualify opportunities for senior sales consultants. You’ll be joining a business known for exceptional training, outstanding culture, and genuine long-term career development.

The Role

  • High-volume outbound B2B calls to UK businesses
  • Engaging decision-makers in structured, professional sales conversations
  • Qualifying prospects by identifying contract details, renewal dates, and requirements
  • Booking high-quality appointments for senior sales consultants
  • Managing accurate CRM records and pipeline data
  • Working towards daily and weekly KPIs in a fast-paced sales environment
  • Developing strong objection-handling and consultative sales skills

About You

  • Confident, articulate, and comfortable speaking on the phone
  • Motivated by performance, targets, and earnings
  • Previous outbound or B2B sales experience beneficial but not essential
  • Strong work ethic, resilience, and a desire to progress
  • Coachable, reliable, and a genuine team player

Salary & Commission

  • Basic salary up to £35,000 (depending on experience)
  • Commission between 10%-25%
  • Upfront commission payments available
  • Clear, transparent earning structure with no ceiling

Why This Role?

  • Market-leading training, support, and development
  • A genuinely positive, high-performance culture
  • Clear progression opportunities into senior sales roles
  • Work for a business that invests properly in its people

This is an ideal opportunity for someone who wants more than “just a sales job” – it’s a chance to build a proper career with an employer that does things the right way.

Apply Now

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