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*To drive sales and profitability through developing and managing category strategies based on category insight and consumer understanding
*To influence customers to progress with proposed category opportunities
*To build and manage a relationship with customers that means we are the preferred supplier for proposed category opportunities
*To develop and manage a proactive and innovative NPD strategy based on consumer insight. Working with the commercial and NPD teams to ensure opportunities are delivered to agreed timescales.
*To develop and manage strategic category promotional plans that drive positive consumer behaviour by sector
*To support the wider commercial team on ad hoc projects as required
Category Management
- Developing and leading strategic category plans for all categories, then reviewing and evolving these to fit with the retailer ranging windows.
- Leading category performance reviews focusing on opportunity identification – delivering insight and answering the “so what” that this insight raises
- Supporting customer decisions with information and ad hoc requests (for example range reviews, strategy days, inductions, SKU performance analysis, channel performance)
- Constantly challenging category assumptions and developing a fresh approach to utilising qualitative and quantitative data.
- Proactively challenging and evolving packaging concepts to fit consumer needs
- Ensuring all product launches and promotions have the correct marketing implementation and relevant supporting materials for strong execution and delivered on time every time
- Adopt a proactive approach to category understanding including regular store visits, category analysis and ranging/pricing analysis
- Liaising with agencies to deliver comprehensive communication plan in line with category objectives
- Monitoring relevant food trends and macro trends that provide opportunity / impact to our categories
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