• Independent multi-sector recruitment specialist

Area Sales

Area Sales Executive

If you have a passion for Area Sales and are looking for career growth within a fantastic company, then this could be the role for you. The client pride themselves on maintaining a friendly, family feel, despite their substantial growth in recent years. They work across the UK and Europe and are utilised by the largest corporates through to SMEs within logistics, retail, transportation, food production and so many more sectors.

In addition to a competitive salary, you’ll also receive many benefits including the following:

  • 32 days holiday (incl Bank Holidays) + Birthday holiday
  • Free parking at every depot
  • In house well-being service
  • Employer supported volunteering days
  • Optional purchase schemes (Annual leave, dental, Medical & Life assurance)
  • Life Assurance x2 Annual salary
  • Cycle to work scheme
  • Company pension scheme
  • Annual recognition incentive bonus payments (subject to role & business)
  • Dress down Fridays

And…….a turkey at Christmas!!

Purpose of the job

You will be supporting existing Project Development Managers, who have additional responsibilities, on ensuring business opportunities in their allocated sales territories are not missed.

Key Features

Primary Functions:

Finding potential prospects by:

– Identifying your target markets

– Existing Customer referrals

– Telemarketing

– Research

– Marketing campaigns

  • Follow up on incoming calls / internet leads within 24 hours of receipt qualifying the lead and either progressing or passing to the PDM dependent upon scale of the project.

Qualifying prospects:

– Looking for information only

– Ready to progress

– The decision maker

  • Nurturing Leads. If a prospect ‘likely fit’ to our usual customers, and after considering time management, work with them on information gathering to the next stage in the sales process.
  • Undertake projects on specific markets / applications as requested including robotics.
  • Define a hand over process with each relevant PDM to ensure maximum business opportunity is achieved on each lead.
  • Develop an understanding of the fleet and applications used by customers.

Secondary Functions:

  • Maintain the SID database to ensure accuracy content and up to date on opportunities and outstanding tasks
  • Actively promote the client where appropriate.
  • Be aware of competition equipment maintaining a dialogue as agreed with the appropriate PDM to ensure the next hire is from the client.


  • Maintain a good relationship with your PDM/s and al at the Glasgow site and others.
  • Alert your immediate superior to significant problems immediately.

What the ideal candidate would look like:

  • One to two years’ experience in sales or marketing
  • Potential to be capable of progression to a Project development Manager within two years
  • Experience in developing leads and researching new business clients
  • Excellent verbal and written communication skills, including the ability to make presentations
  • Good interpersonal skills and comfortable with meeting new people on a daily basis
  • Familiarity with CRM systems
  • Time management and prioritization skills to meet deadlines
  • Willingness to adapt and implement new marketing strategies and sales methods
  • Quick thinking to provide creative solutions that address customers’ needs and concerns

Area Sales Executive

Purpose of Job

The Area Sales Executive will be responsible for identifying and securing both long and short-term rental of the Company’s forklift trucks and other products and services within a designated region.

Company Benefits

  • 32 days Holiday (Inc Bank Holiday’s) + Birthday Holiday
  • Free parking at every Depot
  • In house well-being service
  • Employer supported Volunteering Days
  • Optional Purchase Schemes
  • Life Assurance x2 Annual Salary
  • Company Pension
  • Cycle to work scheme
  • Dress Down Friday’s
  • A free Turkey at Christmas

And many more!!

  1. Key Features
  • Working closely with other Area Sales Executives in the designated region with the objective of maintaining a high level of forklift truck utilisation in the area
  • Maintaining regular contact with the Field Sales Manager and Area Sales Executives to ensure that sales efforts are directed in accordance with Company sales plans
  • Acting upon their own initiative in researching information on potential customers through sightings, trade publications, historical data, past contracts, industry knowledge, newspapers, business/telephone directories, monitoring existing customers usage and own contacts
  • Making appointments to visit key potential renters, keeping accurate sales records of follow up visits and current business situation
  • Credit-checking and cold-calling on companies who run their own equipment but who have never rented
  • Following-up enquiries for new rental business
  • Maintaining a constant awareness of opportunities to sell second-hand equipment and negotiate prices accordingly
  • Visiting service agents and encourage more rentals from them and liaising on possible joint enquiries
  • Keeping in close contact with branch activities regarding new business or customer complaints, providing assistance where necessary
  1. Principal Accountabilities
  • Maximising the greatest possible return to the Company from selling the Company’s products and services to credit rated customers
  • Ensuring that specific sales targets are achieved within time limits to contribute to the overall sales achievement
  • Completing all administration accurately and effectively and produce reports for the Field Sales Manager within given deadlines
    • Building and maintaining good relationships with branch staff and customers, informing them of changes and developments in the Company’s products and services
    • Maintaining an awareness of trade and field situations and ensure appropriate action to meet changing circumstances to ensure the Company maintains its overall high market position

    This role profile is not exhaustive and is subject to review in conjunction with the post-holder and according to the future challenges/developments in the Company.

    1. Skills, Knowledge and Experience
    • The job holder must hold a full, valid UK driving licence
    • Educated to degree level, or experience equivalent
    • Proven sales background and an experienced negotiator with good face-to-face selling with an ability to ‘close the sale’
    • Excellent interpersonal skills and a high level of personal presentation
    • Knowledge of the municipal and plant sales industry, as well as basic knowledge of sweeper products
    • Knowledge of leasing and hire terms would be advantageous
    • Experience of using CRM systems would be advantageous