We are looking for an enthusiastic Brand Manager to look after a global brand. You will be managing a market leading brand sold in over 150 countries and one which is the Number 1 brand in its category in Europe!
Reporting to the Marketing Manager, you will have ownership of part of the brand portfolio. You will create and deliver marketing plans within an allocated budget to achieve agreed objectives of sales, profit and market share.
MAIN TASKS AND RESPONSIBILITIES
Brand management
- Support the Marketing Manager on leading the brand strategy on the UK market
- Liaise with the global team in Europe
- Identify market risks & opportunities to build growth plans in line with business targets
- Support the Marketing Manager on building the annual brand plans to the business and key customers (Tesco, Waitrose, etc.)
- Build a strong activation plan in line with the brand objectives
- Work with the shopper team to implement branded activations as part of shopper marketing process
New product development
- Bring in depth consumer understanding to develop and implement consumer led NPDs
- Support the Marketing Manager on identifying from the global pipeline the next big UK NPD and lead the go to market plans including benchmarking, initiative sizing, retailer sell-in and launch activation
- Manage the artwork development processes, working with creative agencies and the local Quality team
- Proactively communicate with the central marketing team to ensure projects are delivered on time
Packaging
- Manage the artwork development process for the brand range.
- Lead the packaging recyclability project with the European factory and packaging teams.
Business analysis
- Provide regular analysis and reporting of the brand performance (sell-in, sell-out, consumer panel), as well as competitor tracking
- Outline recommendations for action when and where necessary
Finance
- Support the Marketing Manager on managing the brand budget reconciliation
- Create purchase orders
- Guardian of the products P&L working closely with the FP&A team
Media
- Support the Marketing Manager on defining the media strategy of the brand
- Work with the creative media agency to create stand-out and engaging brand communications
- Oversee execution of ATL and BTL activation across the full media mix
EXPERIENCE, KNOWLEDGE AND SKILLS REQUIRED
- Minimum 3 years of experience in brand marketing FMCG (Food industry is a plus)
- The ability to analyse data sources, and experience using systems such as Nielsen/IRI/Kantar
- Strong project management and organisational skills, with the ability to prioritise effectively and work under pressure in a fast-paced environment
- Excellent written and spoken English, and the ability to communicate with clarity.
- French-speaker is a plus
