Sales & Business Development Manager

Role Type: Permanent

Location: East Midlands,

Salary From: £32000

Salary To: £37000

Contact Name: Fiona Pownall

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This is a field-based role combining new business development with account management.
You’ll take ownership of your region-growing existing customer relationships and develop new ones

From pitching and winning new sites to physically setting up freezers and merchandising displays, you’ll play a key role in bringing the Fieldfare brand to life in-store.


Key Responsibilities

  • Grow and develop an existing portfolio of independent retail customers
  • Identify, target, and win new business across farm shops, garden centres, and specialist retailers
  • Manage the full sales cycle-from lead generation through to onboarding and installation
  • Support customers with range reviews, product selection, and commercial growth plans
  • Deliver engaging sales presentations backed by insight and data
  • Install new sites, including assembling displays and merchandising freezers to a high standard
  • Maintain strong relationships through regular visits and proactive account management
  • Track performance and maintain accurate sales reporting
  • Represent the business at trade shows and industry events
  • Gather market insight to support product development and future growth

What We’re Looking For

We’re looking for someone energetic, practical, and commercially minded who thrives in a field-based role.

Essential:

  • Proven experience in B2B sales, field sales, or business development
  • Background in food, foodservice, or FMCG
  • Strong track record of winning new business and managing customer relationships
  • Excellent communication and influencing skills
  • Self-motivated with the ability to manage your own territory and diary
  • Comfortable with a hands-on role-willing to roll your sleeves up in-store

Desirable:

  • Experience working with independent retailers, farm shops, or garden centres
  • Knowledge of frozen food or premium food products
  • Understanding of convenience or specialist retail channels

What You’ll Get

  • A highly autonomous role with real ownership of your region
  • The opportunity to work with a unique and growing brand
  • A varied role combining sales, account management, and in-store execution
  • Competitive salary, car allowance, and bonus potential
  • A supportive, close-knit team environment

Why Join Us?

This is a brilliant opportunity for someone who enjoys being out in the field, building relationships, and making things happen.

If you’re looking for a role where you can genuinely see the impact of your work-and be part of a growing business with momentum-we’d love to hear from you.

Apply Now

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