Major Recruitment

Multi-Sector Provider of Bespoke Recruitment Solutions

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FMCG

Category Marketing Manager

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Key Objectives

*To drive sales and profitability through developing and managing category strategies based on category insight and consumer understanding

*To influence customers to progress with proposed category opportunities

*To build and manage a relationship with customers that means we are the preferred supplier for proposed category opportunities

*To develop and manage a proactive and innovative NPD strategy based on consumer insight. Working with the commercial and NPD teams to ensure opportunities are delivered to agreed timescales.

*To develop and manage strategic category promotional plans that drive positive consumer behaviour by sector

*To support the wider commercial team on ad hoc projects as required

Category Management

  • Developing and leading strategic category plans for all categories, then reviewing and evolving these to fit with the retailer ranging windows.
  • Leading category performance reviews focusing on opportunity identification – delivering insight and answering the “so what” that this insight raises
  • Supporting customer decisions with information and ad hoc requests (for example range reviews, strategy days, inductions, SKU performance analysis, channel performance)
  • Constantly challenging category assumptions and developing a fresh approach to utilising qualitative and quantitative data.
  • Proactively challenging and evolving packaging concepts to fit consumer needs
  • Ensuring all product launches and promotions have the correct marketing implementation and relevant supporting materials for strong execution and delivered on time every time
  • Adopt a proactive approach to category understanding including regular store visits, category analysis and ranging/pricing analysis
  • Liaising with agencies to deliver comprehensive communication plan in line with category objectives
  • Monitoring relevant food trends and macro trends that provide opportunity / impact to our categories

Commercial Sales Executive

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Commercial Executive

Hybrid- West Yorkshire – 3 days per week in office

Major Talent are partnered with a global leading beverage, extracts and ingredients company that have offices across the Europe, Asia and North America and sell in to brands, retailers and foodservices worldwide

We are looking to speak with candidates that have sales experience with flavours, ingredients or beverages. What is important is your passion and hunger for a rewarding career in sales.

As a Commercial Executive will be responsible for supporting distributors in Europe and will be the key contact, actively seeking out new opportunities for the business as well as providing support to the European sales team

Responsibilities of a Commercial Executive

  • Manage leads through CRM. This includes qualifying leads, identifying customer needs and fit with business, and managing the process through to an opportunity/new account.
  • Manage incoming customer enquiries and have the ability to decide who these should be managed by i.e. via a distributor, the commercial manager or another region
  • Management of any wholesale/distributor and other designated customers within the agreed region
  • Deliver growth objectives for these accounts as agreed with Commercial Manager
  • Manage the S&OP process for the agreed customer base ensuring that all updates are completed within the agreed Supply Chain timelines
  • Manage new customer onboarding and setup
  • Management of CRM data, ensuring information is correctly inputted and up-to-date
  • Generation of regular and ad hoc sales reports
  • Monitoring and tracking Distributor Account Plans and KPI’s, eventually taking the lead on developing these plans

Skills Required to be a Commercial Executive

  • Experience working with customers in a sales environment
  • Excellent interpersonal skills, with the ability to interact and coordinate activities with internal colleagues and the customer
  • Experience working with flavours, ingredients or beverages
  • The ability to prioritise tasks effectively and manage pressure to meet deadlines
  • Previous sales AND/OR business development experience
  • Experience selling beverages or ingredients

What’s in it for you?

  • Base Salary up to £40,000 DOE
  • Company Bonus
  • 25 days paid annual leave
  • Life Assurance & Private Medical
  • Company Pension
  • Employee Discount Schemes

If you are interested, please click apply now and one of our recruitment specialists will be in touch.

Major Recruitment are an employment agency working on behalf of our client. Should you be seeking a new permanent position, temporary assignment, or contract you will find our staff professional and courteous and our interview process straight forward.

INDBD

Category Manager

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Key Objectives

*To drive sales and profitability through developing and managing category strategies based on category insight and consumer understanding

*To influence customers to progress with proposed category opportunities

*To build and manage a relationship with customers that means we are the preferred supplier for proposed category opportunities

*To develop and manage a proactive and innovative NPD strategy based on consumer insight. Working with the commercial and NPD teams to ensure opportunities are delivered to agreed timescales.

*To develop and manage strategic category promotional plans that drive positive consumer behaviour by sector

*To support the wider commercial team on ad hoc projects as required

Category Management

  • Developing and leading strategic category plans for all categories, then reviewing and evolving these to fit with the retailer ranging windows.
  • Leading category performance reviews focusing on opportunity identification – delivering insight and answering the “so what” that this insight raises
  • Supporting customer decisions with information and ad hoc requests (for example range reviews, strategy days, inductions, SKU performance analysis, channel performance)
  • Constantly challenging category assumptions and developing a fresh approach to utilising qualitative and quantitative data.
  • Proactively challenging and evolving packaging concepts to fit consumer needs
  • Ensuring all product launches and promotions have the correct marketing implementation and relevant supporting materials for strong execution and delivered on time every time
  • Adopt a proactive approach to category understanding including regular store visits, category analysis and ranging/pricing analysis
  • Liaising with agencies to deliver comprehensive communication plan in line with category objectives
  • Monitoring relevant food trends and macro trends that provide opportunity / impact to our categories

Commercial Executive

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  • Manage day to day tasks and administration with regards to promotional and core business, to ensure that the systems and process are maintained:
    • Assisting the Commercial Managers in the promotional planning process within specified margin and budget parameters.
    • Ensure pricing is correct on SAP and Customer system
    • New Line Forms
    • Forecasting/Supply chain reporting
    • Setting up SAP codes
    • Running reports daily and weekly
  • Assisting the NPD team with paperwork and samples
  • Update documents and pricing in line with customer requirements
  • Assist with planning and delivery of customer and site visits and events (will include travel)
  • Generate presentations when necessary for customer or site meetings
  • Apply problem solving techniques to resolve problems and recommend improvements
  • Ensure that all processes are carried out correctly to standard, first time
  • To highlight any potential areas that can reduce cost
  • Support the Grocery team to develop, maintain and safeguard the current business with the customer
  • Work with the category and NPD team on plans for future growth
  • Provide an excellent customer service by building strong relationships at all levels of the business.
  • Provide cover for the commercial team when necessary
  • Continually developing own skills through attending company training
  • Uphold a consistency of approach of working procedures in line with all companies’ policies procedures and best practice
  • To carry out other duties that may reasonably be requested of you to ensure the efficient running of the business

Brand Manager – FMCG

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We are looking for an enthusiastic Brand Manager to look after a global brand. You will be managing a market leading brand sold in over 150 countries and one which is the Number 1 brand in its category in Europe!

Reporting to the Marketing Manager, you will have ownership of part of the brand portfolio. You will create and deliver marketing plans within an allocated budget to achieve agreed objectives of sales, profit and market share.

MAIN TASKS AND RESPONSIBILITIES

Brand management

  • Support the Marketing Manager on leading the brand strategy on the UK market
  • Liaise with the global team in Europe
  • Identify market risks & opportunities to build growth plans in line with business targets
  • Support the Marketing Manager on building the annual brand plans to the business and key customers (Tesco, Waitrose, etc.)
  • Build a strong activation plan in line with the brand objectives
  • Work with the shopper team to implement branded activations as part of shopper marketing process

New product development

  • Bring in depth consumer understanding to develop and implement consumer led NPDs
  • Support the Marketing Manager on identifying from the global pipeline the next big UK NPD and lead the go to market plans including benchmarking, initiative sizing, retailer sell-in and launch activation
  • Manage the artwork development processes, working with creative agencies and the local Quality team
  • Proactively communicate with the central marketing team to ensure projects are delivered on time

Packaging

  • Manage the artwork development process for the brand range.
  • Lead the packaging recyclability project with the European factory and packaging teams.

Business analysis

  • Provide regular analysis and reporting of the brand performance (sell-in, sell-out, consumer panel), as well as competitor tracking
  • Outline recommendations for action when and where necessary

Finance

  • Support the Marketing Manager on managing the brand budget reconciliation
  • Create purchase orders
  • Guardian of the products P&L working closely with the FP&A team

Media

  • Support the Marketing Manager on defining the media strategy of the brand
  • Work with the creative media agency to create stand-out and engaging brand communications
  • Oversee execution of ATL and BTL activation across the full media mix

EXPERIENCE, KNOWLEDGE AND SKILLS REQUIRED

  • Minimum 3 years of experience in brand marketing FMCG (Food industry is a plus)
  • The ability to analyse data sources, and experience using systems such as Nielsen/IRI/Kantar
  • Strong project management and organisational skills, with the ability to prioritise effectively and work under pressure in a fast-paced environment
  • Excellent written and spoken English, and the ability to communicate with clarity.
  • French-speaker is a plus